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All proceeds from the Juneteenth March go towards the building fund of the Harlem Center. The center is a 10-year effort started by a coalition of New York centered, community based organizations (CBOs). Harlem Center will increase the capacity to address unmet needs and gaps in service delivery.

Black non-profit organizations in New York receive less than 10% of the available funding from public and private sector fund managers, grantmakers, and gifters. The Coalition and The Center were originally organized to serve as a funding center to bootstrap these CBOs that serve millions of New Yorkers on shoestring budgets.

Harlem Center is a 20,000 sq.ft. community center offering services from +30 CBOs from across the 5 boroughs to provide community support services from economic inclusion to the arts to health/wellness and uplifting citizens affected by issues ranging from recidivism to anti-LGBTQ sentiments.

In June 2020 We started as a series of Protests

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The Juneteenth March was founded as a march to New York City Hall in 2020 to highlight multiple injustices and reforms at the center of the city's power. The march was initially started by James Felton Keith and Tiffany Rea-Fisher, two neighbors in Harlem that came together with a larger group of activists weeks earlier and after the murder of George Floyd. It was a beautiful non-violent march from Harlem down 5th Ave to the Upper East Side of Manhattan that grew to thousands of New Yorkers as it moved south, ending just blocks from where the 5K will start in Central Park.

The team is still intact and decided to evolve the original march into an event celebrating the health and wellness of Black people. So we created a 5K Run, Walk (march), Roll in the park!